#MyCupAndMe campaign replaces single-use plastic cups at Santa Barbara Bowl concerts with Klean Kanteen® stainless steel pints, reducing plastic consumption at the Bowl by up to 90,000 cups per concert season

Santa Barbara, CA., August 19, 2014 – The Santa Barbara Bowl, in collaboration with LoaTree, announces #MyCupAndMe, a campaign to reduce single-use plastic cups at Santa Barbara Bowl concerts.

Launching August 31 and September 1, at back-to-back Jack Johnson concerts, #MyCupAndMe gives concertgoers the opportunity to support the Santa Barbara Bowl’s sustainability goals by purchasing a reusable cup, helping to reduce the use of up to 90,000 single-use plastic cups per concert season.

Santa Barbara Bowl patrons can purchase new, reusable SB Bowl branded stainless steel pints onsite, provided by Klean Kanteen, and receive $1 off beverage purchases every time they reuse their pint including at all future shows for the life of the cup.

“Klean Kanteen is humbled by the opportunity to play an integral role in helping the Santa Barbara Bowl achieve its zero waste goals,” said Jim Osgood, President + CEO, Klean Kanteen. “Through partnership and collaboration, this program is representative of what can happen when education, infrastructure and the right product solution are available. We’re deeply appreciative of the Santa Barbara Bowl and the entire Jack Johnson team for embracing this program.”

Jack Johnson’s team and All At Once, his social action network, is assisting with the campaign launch by providing incentives, greening consultation and research in order to encourage concertgoers to reduce single-use plastics. Johnson has been actively promoting and supporting plastic free initiatives throughout his world tours and charitable donations since 2008.

“The reduction and eventual elimination of single-use plastic is something that my touring crew and I have been working toward for a long time,” said Johnson, who resides part time in Santa Barbara. “LoaTree and the Bowl’s #MyCupAndMe campaign is a perfect example of what venues across the United States can do to reduce plastic waste and increase sustainability. I'm excited that this campaign is being launched at my Santa Barbara shows this summer.”

The Bowl’s Greening the Bowl initiative—to become the greenest music venue in the U.S. by decreasing the Bowl’s ecological footprint—has gained increased momentum in the last few years. Recent Bowl programs include removal of non-native plant species, reduction of vehicle traffic, implementation of solar power, and, most recently, the introduction of waste-diversion recycling and composting programs. The #MyCupAndMe campaign is the Bowl’s first effort to address the serious problems associated with single-use plastics.

“We consider ourselves not only hosts of our musical guests, but stewards of the Bowl’s land,” says Rick Boller, Santa Barbara Bowl Executive Director. “The phase out of single-use items, most importantly plastics, is our next, top priority. The impact plastics have on our environment is astounding, and we think we’ve found a way to be a part of the solution, setting the stage for others to follow.”

For updates on the #MyCupAndMe campaign, a full list of campaign partners, and tips on how to participate, visit MyCupAndMe.comor at LoaTree.

The Santa Barbara Bowl Foundation

The Santa Barbara Bowl Foundation is a not-for-profit 501-c-3 organization that strives to make the Bowl the leading outdoor performing arts center in the country. To learn more, contact [email protected] or visit http://www.sbbowl.com.